Audience development: Oversaw the content distribution across Facebook, Twitter, and Instagram, as well as the creative development of social-first video series for Facebook and Instagram.
Tone & voice: Revamped Entertainment Weekly’s tone and voice to feel more conversational and approachable across all social platforms.
Brand partner activations: Coordinated on-site partnerships at key pop culture events like Comic-Con and the SAG Awards.
Newsletter marketing: Oversaw written content for newsletters, including developing headlines that would lead to a higher click-through rate, and body text that was aligned with ADAY’s brand voice.
Product copy: Assisted with writing succinct and clever copy for their apparel product launches that lived on their e-commerce website.