• Audience development: Oversaw the content distribution across Facebook, Twitter, and Instagram, as well as the creative development of social-first video series for Facebook and Instagram.

  • Tone & voice: Revamped Entertainment Weekly’s tone and voice to feel more conversational and approachable across all social platforms.

  • Brand partner activations: Coordinated on-site partnerships at key pop culture events like Comic-Con and the SAG Awards.

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  • Newsletter marketing: Oversaw written content for newsletters, including developing headlines that would lead to a higher click-through rate, and body text that was aligned with ADAY’s brand voice.

  • Product copy: Assisted with writing succinct and clever copy for their apparel product launches that lived on their e-commerce website.

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